Humor was important in these elections. A judge tried to forbid political humor, and comedians did a demonstration in Rio against it. Then there were the funny candidates, a clown, a pear woman, etc. The clown got more than a million votes, others got just a few votes. (Representatives run in a single state election; there are no districts, so many people have no clue on whom to vote and end up voting in anyone.) There were the fake twitter politicians, a parody of a newspaper which was censored, tweets making fun of candidates during television debates, etc., etc.
and now we have also this religious stuff, which changes everything, though not in a funny way.